Turn your idea or early offer into a clear sales plan
Build the Sales Foundations you need to WIN your first customers.
Define what you sell, who needs it, what to say, how to reach them and how to manage each opportunity.
Get a practical sales structure you can use now, without hiring a sales team or spending heavily on marketing.
WHO IS THIS FOR
Sales feels harder when the foundations are unclear.
Sales Foundations is for you if:
You have an idea but are unsure how to sell it.
You have launched but have not found steady sales.
Your offer changes each time you explain it.
You are trying to sell to too many types of customer.
You rely on referrals and have no clear way to find, track and follow up opportunities.
THE CORE PROBLEM
A good idea is not yet a sales plan.
Before you spend more on a website, advertising or sales tools, answer the four questions that shape every sale.
What are you selling ?
Define the offer, the problem it solves and the result it creates.
Who needs it most ?
Choose the chustomer group most likely to value and pay for it.
Why should they chosse it ?
Build a clear message that explains the value and creates interest
How will you sell it ?
Create a practical path from first contact through to a decision
THE WORKSHOP
Build the foundations in one focused working session.
The Sales Foundations Workshop is a 2.5-hour session with Keith. Make the key sales decisions, create a practical starting structure and leave knowing what to do next.
Prepare. Complete short pre-work covering the business, offer, current customers and sales activity
Work through the decisions. Clarify the offer, customer, message, sales path and first activity plan
Leave with a plan. Take away the tools, priorities and actions to use over the next 30 days
WHAT YOU WILL BUILD
Leave with a sales plan you can put to work.
Sales Foundations gives you the core decisions, tools and weekly actions needed to start selling with more focus.
A clearly defined offer and the value it provides.
A focused target customer and buying situation.
A stronger value proposition and sales message.
A clear structure for sales conversations, qualification and lead generation.
A simple pipeline, follow-up process and 30-day activity plan.
Turn uncertainty into clear sales actions
Use the workshop to make the key decisions before you spend more time and money on marketing, tools or random sales activity.
WHAT YOU WILL WORK THROUGH
Five parts of a practical sales foundation.
Step 1
CLARIFY YOUR OFFER
Define what you sell, the problem it solves and the result the customer receives
Create YOUR signature product
Step 2
CHOOSE YOUR CUSTOMER
Identify the customer group most likely to need, value and pay for the offer
Know YOUR ICP
Step 3
BUILD YOUR MESSAGE
Create clear language for your website, outreach, networking and sales conversations
Commuinicate YOUR value Clearly
Step 4
CREATE YOUR SALES PROCESS
Map the steps from first contact through qualification, follow-up and decision
How are YOU going to execute
Step 5
PLAN YOUR SALES ACTIVITY
Choose practical ways to reach customers and decide what you will do each week
Know what you are going to do and how you are going to measure YOUR progress
CHOOSE YOUR LEVEL OF SUPPORT
Start with the support that fits YOUR stage
Some founders need one focused session. Others need help building, testing and improving each part of the sales process.
SALES FOUNDATIONS WORKSHOP
A focused 2.5-hour working session for founders who need clear decisions and a practical starting plan.
Best for: clarity and direction
CTA: Book the Workshop
SIX-WEEK SALES FOUNDATIONS PROGRAM
Six weekly 60-minute sessions to build, test and improve the complete sales process with advice and accountability.
Best for: building and putting the plan into action
CTA: Explore the Six-Week Program
EXPERIENCED SALES LEADERSHIP, WITHOUT THE FULL-TIME HIRE
See your sales operation through the eyes of someone who knows where to look.
Keith Flanagan brings more than 25 years of sales leadership experience across global organisations including IBM, Oracle and Lucent.
He works hands-on with startups, CEOs, GMs and leadership teams to build go-to-market strategies, strengthen sales operations and create the structure needed for sustainable growth.
He understands what it takes to build a go-to-market approach from the ground up, as well as how to diagnose an established sales operation.
He knows how weak opportunities remain hidden in pipelines, how activity can disguise a lack of progress and how small gaps in positioning, process or follow-up become expensive revenue problems.
You get direct access to that experience without the cost or commitment of hiring a full-time sales director.
Evidence before opinion
Practical commercial judgement
Clear language without unnecessary complexity
Go-to-market strategy grounded in real customer and commercial needs
Recommendations designed for real businesses and limited resources
Support that connects strategy with execution
25+ Years
Sales Leadership
Over 1400%
Growth @ Verint
ANZ & APAC
Regional Experience
START-UP TO ENTERPRISE
Sales Experience
FREQUENTLY ASKED QUESTIONS
Is this suitable if I have not launched or made any sales?
Yes. The work can start with an idea, an early offer or a business already making a small number of inconsistent sales.
Is this only for technology businesses?
No. It works best for B2B and service businesses that need a clearer offer, target customer and sales process.
Will you find leads and sell for me?
I will help you choose practical lead sources, build the message and create the process. I do not act as an outsourced sales representative.
What happens after the workshop?
You can put the 30-day plan into action yourself or continue into the six-week program for advice, testing and accountability.
Give your business a clearer path to its first customers.
Stop guessing what to sell, who to target and what to do next. Build a sales foundation that matches your business and budget.
