SALES ARE HAPPENING. NOW LET’S MAKE THEM WORK BETTER.
Find the sales changes that will have the biggest impact on your growth.
The Profit Levers Workshop is a focused three-hour working session for founders whose business has started selling, but growth still feels inconsistent, reactive or harder than it should.
We use your real numbers to find where revenue is being lost, choose the growth lever that matters most and build a practical 90-day plan.
WHEN SALES START TO FEEL MESSY
You are making sales, but you cannot clearly see what will drive the next stage of growth.
The business has moved beyond the idea stage. Customers are buying. Opportunities are appearing. You know there is potential.
But sales still depend too much on you, results change from month to month and there are more possible improvements than you have time or money to pursue.
You may be asking:
Do we need more leads or are we wasting the leads we already have?
Is our conversion rate the problem?
Are we targeting the right customers?
Should we increase our prices or improve the value of each sale?
Are we doing enough to win repeat business and referrals?
Where are deals getting stuck or disappearing?
What should we fix first?
Without clear answers, it is easy to spread limited time and money across too many activities.
You do not need more random tactics. You need to know which change will create the greatest commercial impact.
Sales Foundations → Profit Levers → Sales Engine
THE NEXT STEP AFTER YOUR FIRST SALES
Turn early traction into a more deliberate approach to growth.
Sales Foundations helps you decide what you sell, who it is for and how you will begin selling it.
The Profit Levers Workshop is the next step. It is for businesses with customers, activity and enough real information to identify what is helping or slowing growth.
You do not need a large sales team, a complicated CRM or years of data. You need real sales activity, a willingness to look honestly at the numbers and the ability to act on the priorities we identify.
The workshop gives you the clarity to improve what already exists before you spend more on marketing, software, people or a larger sales program.
THE FOUR LEVERS
Most sales growth comes from improving one or more of four things.
More qualified opportunities
Are you speaking with enough of the right potential customers? We look at where opportunities come from, their quality and whether your lead activity is focused on the people most likely to buy.
Better conversion
Are enough conversations turning into customers? We examine qualification, sales conversations, follow-up, objections and the points where otherwise good opportunities are being lost.
Greater value from each sale
Are your pricing, packaging and offers helping customers buy the right level of value? We explore opportunities to improve deal size without simply pushing for a higher price.
More repeat and referal revenue
Are you making the most of the customers you have already won? We look at repeat purchases, renewals, expansion, referrals and the follow-through needed to build longer-term value.
The aim is not to work on all four at once. It is to find the lever that deserves your attention now.
THE WORKSHOP
Three focused hours to decide what to fix first.
This is not a training presentation or a room full of generic sales advice.
It is a structured working session using your business, customers, sales activity and commercial goals.
Together, we will:
clarify the growth target you are working towards
review how sales currently happens in the business
test performance across the four profit levers
identify where opportunities and revenue are leaking
calculate which improvement is likely to create the greatest impact
decide what the business should stop, start and continue doing
assign ownership and measures to the priority actions
build a practical 90-day improvement plan
You leave with decisions, not another list of ideas.
HOW IT WORKS
A practical process built around your real business.
Step 1: Short pre-work
Before the session, you complete a simple questionnaire covering your customers, offer, current sales activity, results and growth goals.
Where available, we also review a small set of useful numbers such as:
leads or new opportunities
conversion rates
average sale value
repeat or renewal revenue
sales cycle length
current pipeline
Perfect data is not required. We work with the information you have and identify what you should start measuring.
Step 2: Three-hour working session
We work through the sales journey from opportunity creation to customer value. We challenge assumptions, follow the evidence and identify the few issues having the greatest effect on growth.
The session can include the founder alone or a small number of people who share responsibility for sales, marketing, operations or customer success.
Step 3: Your 90-day action plan
We turn the findings into a focused plan with clear actions, owners, measures and review points.
You will know:
the primary lever to focus on
the result you are trying to improve
the actions to take first
who owns each action
what should be measured each week
when to review progress and adjust
WHAT YOU LEAVE WITH
A clear sales priority and a plan you can put to work immediately.
Your primary growth lever
The area most likely to improve revenue fastest, based on your current position and available resources.
Revenue leakage map
A clear view of where leads, opportunities, customers or value are being lost across the sales journey.
Commercial improvement target
A defined result tied to revenue, conversion, deal value, repeat business or another relevant business measure.
Ownership map
Clear responsibility for the actions and stages that currently fall between people or rely too heavily on the founder.
Practical KPIs
A small set of leading and lagging measures that help you see whether the changes are working.
90-day action plan
Prioritised actions, owners, weekly milestones and review points for the next 12 weeks.
Weekly sales rhythm
A simple structure for reviewing activity, progress, obstacles and commitments without adding unnecessary meetings.
No unnecessary slides. No bloated strategy document. Just the decisions, measures and actions your business needs next.
FROM SCATTERED ACTIVITY TO FOCUSED IMPROVEMENT
Stop trying to improve everything at once.
Before the workshop, sales may feel like a collection of leads, conversations, follow-ups and ideas with no clear order of importance.
After the workshop, you will have:
one agreed commercial priority
a clearer understanding of what is slowing growth
evidence for where time and money should be invested
simple measures that show whether progress is being made
clear ownership for the work
a practical 90-day path forward
This clarity helps you avoid spending money on more leads when conversion is the real issue, hiring before the process is ready or adding tools without knowing what problem they are meant to solve.
IS THIS THE RIGHT WORKSHOP FOR YOU?
Designed for founders with early traction who want to make better growth decisions.
The Profit Levers Workshop is a strong fit if:
your business has customers and sales activity to review
sales are happening, but results are inconsistent
growth still depends heavily on the founder
you have limited time and budget and need to choose priorities carefully
you are unsure whether the main issue is leads, conversion, value or repeat revenue
opportunities are being lost but you cannot clearly see where
you are considering spending more on marketing, software or sales support
you want a practical plan rather than general advice
It may not be the right starting point if:
you are still at the idea stage with no meaningful customer or sales activity
you need to define your offer, target customer and first sales approach
you want someone else to take over selling without your involvement
you are not prepared to share the numbers or challenge existing assumptions
you want a quick tactic but do not intend to follow a structured plan
If you are still shaping the offer or preparing to make your first sales, the Sales Foundations Workshop is likely the better place to begin.
A PRACTICAL FIRST STEP
Get clear on the problem before committing to a larger solution.
$597.00 AUD
The workshop includes:
pre-session questionnaire and data review
three-hour working session
participation for the founder and relevant team members
virtual or in-person delivery by agreement
profit lever and revenue leakage analysis
90-day action plan
practical KPIs, ownership and weekly review structure
The purpose is to give you useful answers and a plan, whether or not we work together afterward.
No sales pitch and no obligation. We can talk through what is happening, where the business is in its journey and whether this workshop is the right next step.
EXPERIENCED SALES LEADERSHIP, WITHOUT THE FULL-TIME HIRE
See your sales operation through the eyes of someone who knows where to look.
Keith Flanagan brings more than 25 years of sales leadership experience across global organisations including IBM, Oracle and Lucent.
He works hands-on with startups, CEOs, GMs and leadership teams to build go-to-market strategies, strengthen sales operations and create the structure needed for sustainable growth.
He understands what it takes to build a go-to-market approach from the ground up, as well as how to diagnose an established sales operation.
He knows how weak opportunities remain hidden in pipelines, how activity can disguise a lack of progress and how small gaps in positioning, process or follow-up become expensive revenue problems.
You get direct access to that experience without the cost or commitment of hiring a full-time sales director.
Evidence before opinion
Practical commercial judgement
Clear language without unnecessary complexity
Go-to-market strategy grounded in real customer and commercial needs
Recommendations designed for real businesses and limited resources
Support that connects strategy with execution
25+ Years
Sales Leadership
Over 1400%
Growth @ Verint
ANZ & APAC
Regional Experience
START-UP TO ENTERPRISE
Sales Experience
Is the Profit Levers Workshop right for an early-stage business?
It is designed for businesses that already have some customers, sales conversations or pipeline activity. You do not need a large sales team or perfect data, but there needs to be enough real activity to identify what is helping or slowing your growth.
If you are still defining your offer, target customer or first sales approach, the Sales Foundations Workshop may be a better starting point.
Do I need accurate sales data?
No. Bring the information you have. We will use your available numbers, identify any important gaps and decide what you should start measuring.
Incomplete data is common in early-stage businesses and will not prevent the workshop from being valuable.
Do I need a sales team?
No. Many businesses at this stage are still founder-led. You can attend alone or include a small number of people involved in sales, marketing, operations or customer relationships.
Is this a sales training session?
No. It is a structured working session based on your business.
We may identify areas where stronger sales skills are needed, but the main purpose is to understand what is limiting growth, decide what to improve first and create a practical plan.
Can the workshop be delivered online?
Yes. The workshop can be delivered virtually or in person by agreement. The process, duration and deliverables remain the same.
What if I am unsure whether this is the right workshop?
Let’s have a conversation.
There is no sales pitch, no pressure and no obligation. We can talk through where your business is, what you are experiencing and whether the Profit Levers Workshop is the right next step.
